The YouthVoicesWB campaign launched September 29 in the Wood Buffalo region of Alberta, Calgary. The campaign encourages youth to share their ideas of how to make their community better as a means to strengthen their resilience during the wildfire recovery and rebuilding efforts after the 2016 Fort McMurray wildfire.
The campaign is part of the RbD Lab “Youth Voices Rising: Recovery and Resilience in Wood Buffalo” action research project, funded by the Canadian Red Cross. The campaign timing aligns with the Regional Municipality of Wood Buffalo general elections so local decision makers can hear ideas from youth, which supports young people to have a stronger role in the conversation and policy decisions affecting them.
“Young people may be reluctant to share their views in a formal setting,” says RbD researcher Dr. Tamara Plush. “Creative art, as seen in the campaign, not only serves as a catalyst for understanding and amplifying youth concerns, but the narratives can evoke powerful emotional reactions which may be the spark needed for action.”
Youth aged 14 to 24 living in the Wood Buffalo region can participate via the @YouthVoicesWB Facebook, Instagram or YouTube using art, photos, video, song, poetry, theatre, dance or other creative media or by joining the online conversation. Already, youth are engaging with original songs, photography, poetry, talks, art installations, drawings, via sticky note walls, etc. For example, in her song Hey Hey Hey, Hannah recently sang: “I want streets with cafes and places that bind. Music and arts, and curious minds… I want waterfront not development… I want opportunities for you and me; changes that I want to see. Hey hey hey listen to me. I’m not silent. I’m just not being heard… Things can be better here, I’m sure… Things will be better here, I’m sure…”
The campaign highlights the importance of youths’ perspective on disaster recovery and rebuilding and supports ongoing conversations and actions.
“When it affects us, it should involve us,” says Pamela, a 16-year-old campaign participant. “We’re the future generation. We’re going to be here making the decisions next. How are you going to make our world better for us and our children and their children if you don’t give us the opportunity?”
YouthVoicesWB runs until Oct. 27, 2017.
(Article credit to Royal Roads University and the RbD Lab)